This was opportunistic thinking and diminished my efforts as I got started by adding more work rather than focusing on one business. It was all very tempting to try and run them at the same time to see which one would take off. Unfortunately there was no focus and when times got tough I jumped across to work on the business that interested me more.
Opportunistic Thinking Is Bad
If you are like me and see that everything is possible and always keeping an open mind about business ideas, then you will find it irresistible to try new ideas. Trust me I’ve learnt the hard way. So how have I changed this? I’m a huge fan of Yaro Starak’s blog – entrepreneurs-journey.com and one day he wrote a post about his coach Rich Schefren who was launching a new coaching program. As usual most internet marketers have a system to launch their new products and give away a lot of free quality information that can be applied straight away. They do this so they can build rapport with you and show that their information is useful before they start their sales pitch on you. As I knew the information was free and they just wanted my email address, I downloaded Rich’s eBook, the “Internet Manifesto”. If you haven’t read it, I would recommend you get a copy of it immediately.
The Change in Mindset
After reading the “Internet Manifesto”, I had a profound moment that I would change the way I operate my business. My mindset went from “thinking opportunistic” to “thinking strategically” meaning if I wanted to build a long term business I would have to set up the right systems and hire staff to leverage my time. I realised that I couldn’t do everything myself. Rich’s famous flowchart accurately shows how most Solo Enterpreneurs run their Internet Businesseses today. (I’m one of them and have taken action to outsource a lot of my work since then).
Since then I have taken action to sell my businesses that are not part of my goals and made a mental decision to not start new business opportunities.
Focus Is Key
Since I was compelled to find out more, I downloaded the rest of Rich’s series of books which are listed below:
1. Internet Manifesto
2. The Missing Chapter
3. The Final Chapter
4. Attention Age Doctrine Part 2
5. Maven Matrix Manifesto
6. The Entrepreneurial Emergency
Through this series I learned that I needed to focus on one task at a time, not five at a time (today’s generation calls it multi-tasking). Making that shift helped me improve time efficiency and also get tasks completed that generated more money. Additionally, you need to use your strengths to focus on a task and learn to outsource the rest that you are not good at. This is the key to long-term success in any business.